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Critical Review

ICE Creativity is a 3 step model to help you create new products, services, media content and processes.

Each stage has a unique set of skillsets you can learn that will add power to your work and home life.

ICE Model

The 3 stages are imagination, critical review and .exe.  In the first stage you’re required to let go of your critical thinking and dream up as many ideas as you can, fully knowing you won’t use all of them.

Second Step

The critical review stage requires you to adopt a critical mindset and select the best idea. This will be the idea you turn into reality.

Successful creators don’t just pick an idea that looks good or sounds exciting and fashionable. They develop a set of criteria and judge each idea by that criteria.  The idea that is strongest against the criteria is picked.

We have a number of articles on critiquing ideas as part of the 2nd stage of creativity. For commercial reason are not yet available on this site.  In the coming months we will be publishing these to introduce you to the second stage of ICE Creativity.


 

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