Creativity as Turning Around

By Jonathan Halls

Creativity isn’t just waiting for 'aha' experiences. If you want something original, don’t look where you’d expect the answer. Look where you wouldn’t.  Turn it upside down.  Look at it from the back.  Explore it from another perspective.

Huge amounts of money are spent by public health systems around the world on problems caused by alcohol abuse.

The majority of ideas to help curb alcohol abuse is spent on dealing with the problem.  This may sound straightforward enough.

However we're trying to solve problems of the effects of alcohol abuse, why not look at stopping alcholol dependence. 

Spend money and energy on educating people to reduce their alcohol consumption, to reduce the cost of rehabilitating or healing alcohol related illnesses?

How about the cost of broken families? Much money spent in the court system is spent on divorce lawyers working through settlements, and in the welfare area paying for counselors.

If marriages aren’t going to work, why not spend money on helping people work that out before people get married, rather than post marriage counseling and lawyers?

If we are busy thinking about the end result, turn that around and think about the beginning issue.