Why Innovation skills are so imp

The ICE model: many ways to slice and orange.

By Jonathan Halls

IN THIS ARTICLE:

This isn't the only way to crack creativity
But this model is designed to make it easier to learn creativity
The three steps of ICE Creativity

Just as there are many ways to slice an orange, there are even more ways to slice an intellectual concept such as creativity.

Like slicing an orange, the way you slice or break down an idea will either make it easier or more difficult to digest.

But like an orange, it doesn’t matter whether you slice it into four pieces or peel it and then eat each individual piece, it’s still an orange.

Many great ways to understand creativity

Before I start to help you become more creative, I want to acknowledge that there are many ways to look at creativity.

You can slice or dice it, it’s still the same. It’s just sometimes it easier to eat when it’s sliced.

Many incredibly bright people have also sliced the concepts of innovation and creativity in different ways. Some have decided not to develop models whereas others have.

It’s true to say that many of these ideas, along with what I’ve learned from truly creative people and in conversation with interesting folk around the world, have influenced my thinking and challenged my understanding.

ICE is to make creativity easier

So when I share with you the 3 step ICE model, I don’t offer it because I believe others are wrong.

Simply, this is a process that I've found works and is easy to follow. I'm sick of creativity being this concept that's locked away for the exclusive of the high and lofty.

So I developed this model to make creativity quick and easy to access. I've developed this and refined it drawing on my own experience teaching and coaching creativity for teams and leaders in different industries.

ICE: The model

I believe there are three steps to creating an idea, concept, product, story or broadcast.

To remember them I’ve developed a pneumonic called ICE. It simply reminds us of the three steps of creativity which are imagine, critique and enact.